Managing Custom Prompts

Custom prompts allow you to monitor specific scenarios, campaigns, or competitive dynamics unique to your business. This guide explains how to create effective custom prompts step by step.

When to Create Custom Prompts

Consider creating custom prompts when:

Automatic prompts don't cover your specific use case
You have unique competitive positioning
You're running specific marketing campaigns
You serve niche markets or audiences
You want to test particular messaging
Your industry has specialized terminology

Prerequisites

Before creating a custom prompt, have ready:

Clear objective - What you want to measure
Target category - Brand, Product, Technical, or Trust
Realistic scenario - How a real user would ask
Expected outcome - What a good AI response looks like

Step-by-Step: Creating a Custom Prompt

Step 1: Access Prompt Creation

Navigate to Prompts Library
Click the Custom Prompt tab
Click the Create Custom Prompt button
The custom prompt form will open

Screenshot: create custom prompt button — Create custom prompt button

Step 2: Enter Basic Information

Fill in the required fields:

Prompt Name

Give your prompt a descriptive name
Use clear, specific names
Include the category or purpose
Example: "Brand Comparison - Healthcare"

Select Category

Choose the most appropriate category:

Brand - For brand awareness, reputation, positioning
Product - For product recommendations and comparisons
Technical - For technical specifications and implementation
Trust - For credibility, reviews, reliability

Select Subcategory

Choose the most appropriate subcategory.

Select Type

Choose the most appropriate type.

Prompt Text

Write the actual question or statement
Use natural language
Be specific and clear
Simulate a real user query
Example: "Which telehealth platform is best for small medical practices?"

Step 3: Save the Prompt

Click Create Prompt button
The prompt is added to your library
It's immediately available for use in analyses

Best Practices for Writing Prompts

Be Specific and Clear

Good prompts are unambiguous:

Bad: "Tell me about CRM"
Good: "What CRM software is best for e-commerce businesses with under 50 employees?"

Use Natural Language

Write like a real user:

Bad: "CRM features list"
Good: "What features should I look for in a CRM system?"

Include Context When Relevant

Add scenario details:

Basic: "Best running shoes?"
Better: "What are the best running shoes for marathon training on pavement?"

Avoid Leading Questions

Don't bias the AI:

Bad: "Why is [Your Brand] the best choice?"
Good: "What are the best options for [use case]?"

Keep It Realistic

Simulate real search behavior:

Use common phrasing
Avoid overly complex questions
Match how users actually ask
Test variations of common queries

Prompt Templates by Category

Brand Category Templates

"What is [Brand Name] known for?"
"How does [Your Brand] compare to [Competitor]?"
"Is [Brand Name] a good choice for [use case]?"
"What do people say about [Brand Name]?"

Product Category Templates

"What are the best [product type] for [use case]?"
"Compare [Your Product] to [Competitor Product]"
"Where can I buy [Product Name]?"
"What are the main differences between [Product A] and [Product B]?"

Technical Category Templates

"What are the system requirements for [Product]?"
"How do I integrate [Product] with [System]?"
"Does [Product] support [Feature/Technology]?"
"What programming languages work with [Product]?"

Trust Category Templates

"Is [Brand/Product] reliable?"
"What are the reviews for [Product]?"
"What certifications does [Brand] have?"
"How is [Brand]'s customer service?"

Common Mistakes to Avoid

Too broad - "Tell me about software" is too generic
Too narrow - "CRM for 47-employee SaaS in Berlin" is too specific
Duplicate content - Creating prompts similar to existing ones
Biased phrasing - Leading the AI to a desired answer
Complex multi-part questions - Keep it to one clear question
Jargon or acronyms - Unless industry-standard

Testing and Refining Custom Prompts

Initial Testing

After creating a custom prompt:

Include it in a test analysis
Execute with a few AI models
Review the responses
Assess if the prompt yields useful data

Refinement Criteria

Refine your prompt if:

AI responses are too generic
The question is misunderstood
Results aren't actionable
It overlaps with other prompts
The phrasing feels unnatural

Iterative Improvement

Edit the prompt based on results
Test the revised version
Compare old vs. new responses
Keep refining until optimal