Microscope.ai is an AI search optimization platform that helps brands and businesses understand how they are being represented in AI-powered search results and conversational AI systems.
Traditional SEO focuses on optimizing for search engines like Google. However, with the rise of AI assistants like ChatGPT, Gemini, Perplexity, and Claude, consumers are increasingly asking questions directly to AI chatbots instead of traditional search engines.
The Challenge
When someone asks an AI about your products, services, or brand, how often are you mentioned? When you are mentioned, is the information accurate? Are you positioned favorably compared to competitors?
Microscope.ai answers these critical questions by continuously monitoring how AI models respond to queries related to your business.
How Microscope Works
Microscope.ai simulates real user questions (called "prompts") and sends them to major AI models like GPT and Gemini. It then analyzes the responses to measure:
- Brand Visibility - How often your brand is mentioned
- Positioning - Where you rank compared to competitors
- Accuracy - Whether the AI provides correct information about your products
- Coverage - How comprehensively your offerings are represented
Who Is Microscope For?
Microscope.ai is designed for:
- Marketing Teams - Monitor brand positioning in AI search results
- Product Teams - Ensure accurate product information in AI responses
- SEO/Content Teams - Optimize content for AI discoverability
- Brand Managers - Track brand perception across AI platforms
- E-commerce Businesses - Improve product visibility in AI recommendations
Key Capabilities
Track AI Performance Across Categories
- Brand recognition and positioning
- Product recommendations and clarity
- Technical information accuracy
- Trust signals and reputation
- Purchase process guidance
Monitor Multiple AI Models
- GPT (OpenAI)
- Gemini (Google)
- Claude (Anthropic) - Coming soon
- Perplexity AI - Coming soon
Automated Analysis
Schedule recurring analyses daily, weekly, or monthly to track performance trends over time and compare results across different AI models. Identify opportunities for improvement automatically.
Actionable Insights
Get detailed scoring and metrics, competitive positioning analysis, specific recommendations for improvement, and issue identification with prioritization.
The Microscope.ai Platform
The platform is organized around a clear hierarchy:
- Organization - Your company account and team
- Projects - Separate brands, websites, or markets you want to monitor
- Products - Your product catalog for analysis
- Prompts - Questions you ask the AI models (automatic + custom)
- Analyses - Sets of prompts executed together
- Results - Detailed scoring and insights from each analysis
Getting Started
Follow these steps to start monitoring your AI presence:
- Create your account and organization
- Set up your first project with your website and brand information
- Add your key products to track
- Run your first analysis with automatic prompts
- Review results and identify optimization opportunities
- Schedule recurring analyses to track improvements
Why Microscope Matters
As AI assistants become the primary way people search for information and discover products, optimizing for AI search is no longer optional—it's essential for staying competitive.
Microscope.ai gives you the visibility and insights you need to ensure your brand is properly represented in this new AI-powered search landscape.
Next Steps
Ready to get started? Learn how to create your first project and run your initial analysis in our quick start guide.